Okay, so you've got your product and you want to know what form of advertising to use in order to get it to the people who are going to be most interested in it.
Let's start with a product that is say, health related like a home remedy for curing acne or moles and warts. You've got your web site and sales page all done and now you want to get it out in front of the buying public. In the case of a product like this, which is for a very specific segment of the population, the best and most cost effective way to get this type of product out to the public is using Google AdWords.
Google AdWords has pretty much become the most effective form of advertising for non Internet marketing related products today. The reason is because the cost per click is relatively low and the conversion, if you have a good product, is pretty high.
The reason Google AdWords works is because it is integrated into a Google search engine search. About 80% of the Internet population uses Google. So when somebody is in search of say, a natural cure for acne, they might type in "natural acne cure" into their browser. After doing this they will get a list of results. Part of these results come in the form of paid Google Ads. The good part of these ads is that they are highly visible and you only have to pay for the ad if someone actually clicks on it. After that it's a matter of how good your web site is at converting people to buyers.
Google is actually very easy to use and set up. You do have to know what you are doing when deciding on how much you want to spend per click and per day but for the most part, with a little education, you should have little trouble with it. It all comes down to what you're selling.
So the next question most people ask is, "If Google is so great for selling stuff like acne cures then why not for selling Internet marketing products?"
The answer to that question will come in the next article in this series.
See you next time.
Sincerely,
Lance Drossman
Creator The Key2Succeed - Earn a CEO level Income working 2 hours a day.
http://www.key2succeed.com/