Making Sense Of Adsense - Part II

In this second part of our multi part series on Google Adsense, we're going to cover how to actually sign up with Adsense and some basic steps to setting up your campaign. The process isn't hard at all and really only takes a few minutes, relatively speaking.

To sign up with Google Adsense, you need to go to the following URL

https://www.google.com/adsense/

After you arrive, scroll down to the bottom of the page where it says, "Click Here To Apply"

You're going to arrive at a page where you will have a ton of information to enter. Just take it one box at a time and you'll be okay. There are a couple of things though that you're going to want to make a special note of.

The website URL. You want to make sure that you submit the main URL of your site. Don't submit any of the sub domains or pages. Google is going to be checking this page to make sure that it conforms to their regulations. Basically, you want to have an index page that has good navigation and a good description of what your site is about in order to get approved by Google. So make sure you index page is solid before submitting it.

For Product Selection. You want to make sure that you check off both Adsense for content and Adsense for search. This way, each visitor to your site will have to ways of generating income for you. The content option is the most common and where you will get most of your income from, but don't neglect the search option. This can also generate income if the search boxes are strategically placed.

After submitting your application, Google will review your site and let you know if it meets their criteria. If it doesn't they'll tell you what is wrong and you'll then have to make the necessary changes. If your site does pass, then you can start setting up your Adsense campaign, which includes generating the Adsense code for your site and placing it in strategic locations on each page.

Before we get to the actual generation of your Adsense code and the placing of that code on your pages, there is one thing you need to keep in mind and this is very important if you're going to have a successful Adsense campaign.

The actual design of your site is critical. I'm not just talking about the look of the page itself. I'm talking about the Search Engine Optimization or SEO part of your web page. Google Adsense works entirely on the basis of keywords. When Google examines your site, the first thing they look at is the keywords that you are using for each page. They then send traffic to your site based on these keywords. Why is this important?

If your site is a home business help center type site like mine, and the keywords you place on your pages have to do with skin care, the traffic that Google is going to send you is going to be people who are looking for skin care products. If they see content on your site that doesn't match what they are looking for, they are going to leave your site within seconds. So it is critical that your pages are well defined, keyword wise, before you even submit your site to Google for consideration.

In our next installment in this series we're going to cover how to generate your Adsense code and how and where to place it.

Sincerely,

Lance Drossman
Creator The Key2Succeed - Earn a CEO level Income working 2 hours a day.

http://www.key2succeed.com/