The Summer Sales Myth

You hear it from marketers all the time. "Well, it's summer, so things are going to slow down." We hear it so much that after a while we actually buy into this myth. But did you ever sit down to think why we even believe it to be true? What do we base it on? Where are the supporting facts? Well, we're going to take a look at some of these so called "facts" and then I'm going to personally blow this myth right out of the water with my own statistics.

The main reason we believe that summer is a slow sales time is because of the weather and the fact that many people are off from work and going on vacation.

Well, here's the main problem with theory number 1, the weather.

The summer months, July and August, are not warm everywhere in the world. There are actually some places where July and August are not much different from January and February. And in other places, it's hot all year round so what's the difference?

What about theory number 2? People going away on vacation.

Who do you know besides school teachers that have the whole summer off? Last time I looked, your typical office job didn't give people 2 months off once July hit. Maybe 2 weeks, after you've been working 2 years plus, but not 2 months. And for those few people who are off for the summer, how rich do you think they are that they can afford to just sit around on their butts and do nothing? Many of these people actually look for part time summer jobs. This is a perfect time to pitch your biz op to them.

Think I'm kidding? Well, then this is where I get to use a few of my own personal stats to blow this whole summer theory out of the water.

Let me start off by saying that for one particular business I run, I average 22.97 sales per month. So if this theory holds any water at all, my summer months should be considerably less than the rest of the year. Okay, so let's look at my sales for July and August for the years of 2003, 2004, and 2005.

July 2003 - 25 sales
August 2003 - 27 sales

July 2004 - 19 sales
August 2004 - 15 sales

July 2005 - 28 sales
August 2005 - 26 sales

In 4 out of 6 months I had more sales than my average sale month for this particular product. And none of my summer months were totally horrible. I still averaged a sale every other day in August 2004. Some people would be happy to do that during their best times.

The point is, don't buy into the summer sales myth. If you use good advertising sources, write good ads and market everyday, you can make sales no matter what time of year it is.

Sincerely,

Lance Drossman
Creator The Key2Succeed - Earn a CEO level Income working 2 hours a day.

http://www.key2succeed.com/